B2B Demand Generation The Essential B2B Sales KPIs: Measuring What Matters Most Have you ever felt overwhelmed by the sheer volume of sales data you're handling, unsure... Read more by Paul van de Kamp May 16, 2024 5 min read
B2B Demand Generation Demystifying B2B Sales Prospecting: Methods That Work Today B2B sales prospecting isn't always the flashy part of the sales game, it's more of... Read more by Kent Wu May 3, 2024 5 min read
B2B Demand Generation Top 7 B2B Marketing Trends to Watch The current B2B marketing landscape is far more complex than ever before. Modern B2B marketing... Read more by Kent Wu January 30, 2024 8 min read
B2B Demand Generation Fundamental Benefits of Inbound Marketing for Businesses Over the years, the concept of inbound marketing has rapidly gained momentum.... Read more by Paul van de Kamp September 8, 2023 5 min read
B2B Demand Generation What Does BANT Stand for In Sales: Understanding the BANT Framework "What does BANT stand for in sales?" is a question that gets frequently thrown around... Read more by Kent Wu August 18, 2023 5 min read
B2B Demand Generation Marketing Qualified Leads (MQLs): How to Identify & Generate Them In its simplest form, a marketing qualified lead is a potential customer who has expressed... Read more by Paul van de Kamp July 11, 2023 5 min read