Your B2B Engagement Partner
for Qualified Leads
Highly Qualified Leads.
High-Quality Leads and Sales Qualified Leads, are key to a successful marketing campaign. When paired with the right customer insights, these high-quality leads could result in a shorter lead sales cycle, boost team productivity, and even minimize lead cost. The most common problems that beleaguer sales and marketing teams are:
Quality leads = Better conversion.
High quality customer engagement across buying stages to help you focus on winning, not chasing.
Top of the funnel (TOFU)
- Marketing Qualified Lead (MQL) – A registrant/prospect (decision-maker or influencer) who qualifies the required demographic, firmographic or sociographic criteria, and is also interested to receive more information.
- Confirmed Call Back Lead (CCL) – is not an appointment but a window of time that’s convenient for the prospect to receive a callback.
Bottom of the funnel (BOFU)
- Appointment – The Right contact agrees to have a phone call or in-person meeting on a specific schedule mutually acceptable to both parties.
Middle of the funnel (MOFU)
- Sales Qualified Leads (SQL) – Also called SAL (Sales-Accepted Lead). When the prospect, ideally a decision maker, shows ample intent and sales team accepts the lead worth further engagement.
- Highly Qualified Leads (HQL) – Leads received with additional information e.g., current vs expected landscape or clearly defined scope of work
The lead to revenue journey.
Cultivate high-quality marketing and brand relationships across the customer life-cycle journey.
Our HQL programs are exclusively designed to improve your organization’s sales performance. With leads verified on various parameters such as budget, authority, need, and buying time frame called B-A-N-T Framework. We accelerate your information to revenue journey by updating your sales team with specific purchase-related insights to ensure they get what they need to close faster.
B-A-N-T works to your advantage for opportunity identification by asking multiple relevant questions to the buyer. Our hyper-targeted questions qualify the opportunity based on budget availability, discovering the right authority, tapping the right need or pain points, and if there is a timeframe for the intended purchase.
End-to-End Lead Management
Our comprehensive B2B demand generation capabilities allow us to manage your leads throughout their life cycle, encompassing lead nurturing, lead scoring, lead profiling, Etc.
We generate qualified leads using various channels such as telemarketing, email marketing, direct marketing, and chat support to fuel your sales pipeline.
Mitigating Operational Risks
We keep you away from the hassles of building an in-house lead generation team, enabling rapid scale-up and easy ramp down, and managing operational cost per volume.
Delivering top-line growth.
Accelerate conversion of MQLs, SQLs, & HQLs into revenues in quick time.
Accounts payable automation - The key to Sustainable Growth.
Accounts Payable automation (AP Automation) is the coming together of detailed process knowledge and advanced technology to automate complex accounts payable processes while making them more effective and efficient. Market estimates state that over 21% small & medium enterprises are actively evaluating AP automation options.
Usually our work speaks for itself. At times, our delighted customers say a few nice things about our teams & their work.
The Datamatics advantage.
One of the largest B2B lead generation and marketing support services company trusted by Fortune 1000 clients around the world.
Chat with our experts.
Discover your full business potential with a Datamatics Solutions Expert, at your convenience.