Your Extended B2B Engagement Partner
Highly Qualified Leads
High quality Leads / Sales Qualified Leads are a key constituent to successful marketing campaigns. These high quality leads with the right customer insights convert quickly, bringing down your lead to sales cycle, improve team productivity and minimize cost of lead. The most common problems that beleaguered sales and marketing teams face are:
- What qualifies to be a lead?
- How to bring down cost per lead?
- Is sales providing enough attention to conversion?
- Is their constant collaboration for campaigns?
- Rising Sales & marketing cost
Accelerating your buyer's journey
Bespoke Lead Generation
Quality Leads = Better Conversion
Set high standards across buying stages to help you focus on winning, not chasing.
We deliver leads that are commensurate to your expectations, hold certain value & information, and includes a genuine interest from the buyer for your product or service. Our clear understanding of this domain and 10 years of expertise will give you an edge when you need the most, i.e. to drive sales.
Top of the Funnel (TOFU)
Marketing Qualified Lead (MQL) - A registrant or prospect (Decision maker or influencer) who qualifies the required demographic, firmographic or sociographic criteria and interested to receive more information.
Confirmed Call-Back Lead (CCL) - is not an appointment but a window of time that’s convenient for prospect to receive a call back.
Middle of the Funnel (MOFU)
Sales Qualified Leads (SQL) - Also called SAL (Sales-Accepted Lead). When the prospect, ideally a decision maker, shows ample intent and sales team accepts the lead worth enough for further engagement.
HQL - Leads received with additional information e.g. current vs expected landscape or clearly defined scope of work.
Bottom of the Funnel (BOFU)
Appointment - The Right Party Contact agrees to have a phone call or in-person meeting on a specific schedule mutually acceptable to both parties.
Stay Engaged with Multi-Channel Marketing
The Lead to Revenue Journey
Deliver quality marketing and strengthen brand relationships across the entire customer life-cycle journey.
Our HQL programs are designed to improve the sales performance of your organization. With leads that are verified on various parameters such as budget, authority, need, and buying time frame called B-A-N-T Framework. We accelerate your lead to revenue journey by informing your sales teams with specific purchase related insights and ensure your sales team get what they need to close faster.
B-A-N-T works to your advantage for opportunity identification by asking multiple questions and relevant ones to the need of the buyer. Our hyper-targeted questions qualify the opportunity based on budget availability, discovering the right authority, tapping the right need or pain points and if there is a time-frame for the intended purchase.
Budget
- Is a budget allocated to this spend?
- How much are you willing to spend on the intended products or services?
Authority
- Are you a decision maker or influencer and what is the process?
- Is sourcing team involved?
- Who is the signing authority?
- Who are the actual users?
Need
- What are the current challenges and what problems will this solve?
- How will you use the product?
- Why do you think this product suits your need?
Timeline
- When do you want to buy this solution?
- How long have you been wanting to buy this?
We take hand-in-glove approach to work with you as an extended sales engagement partner and bring you closer to business opportunities.
End-to-End Lead Management
Our comprehensive B2B demand generation capabilities allow us to manage your leads through out their life cycle encompassing lead nurturing, lead scoring, lead profiling, etc.
Multi-Channel Approach
We generate qualified leads using various channels such as telemarketing, email marketing, direct marketing and chat support to fuel your sales pipeline.
Mitigating Operational Risks
We keep you away from the hassles of hiring and firing lead generation team, enable rapid scale up and easy ramp down and manage operational cost as per volumes.
Other B2B Marketing Services
Content Syndication & MQLs
Promote thought leadership using personalized content to gain relevant mind-share
Appointment Setting Services
Buy face-time with your intended prospects to boost sales engagement and conversions
Account Based
Marketing
Drive sustainable and scalable business from your existing accounts and loyal set of customer
Introducing
Power Plus Leads
Boost your B2B Prospecting outcomes.
Brochure
Brochure
Blogs & Thought Leadership
Our Perspective
We solve the most complex challenges of B2B marketers globally.
How can you complement your B2B Lead Generation programs with Content Syndication?
Why your B2B Marketing Efforts are failing?
The Theory of Glengarry Glen Ross in the era of IoT
Lead Generation is all about strategy.... Not methodology
The Science of Successful Lead Generation
Demand Generation is a Strategic Initiative
Resources
Insights
Gain deeper insights with our points of view and research.
6 Things that can Improve B2B Marketing Success in this tough time
A Complete Guide of B2B Appointment Setting
Key Aspects of Lead to Revenue Performance
The need for Content Moderation in Digital era
Customer Testimonials
What Clients Say About Us
We value every feedback from our clients.
Why Datamatics?
Turning your B2B data into high octane fuel that turbocharges your marketing engine
