B2B Demand Generation Marketing Qualified Leads (MQLs): How to Identify & Generate Them In its simplest form, a marketing qualified lead is a potential customer who has expressed... Read more by Paul van de Kamp October 24, 2024 9 min read
Business Research and Analysis Account-Based Marketing 2.0: Leveraging Buying Groups for Maximum ROI In the ever-expanding marketing universe, every now and then, a new phenomenon arises that redefines... Read more by Peter Murphy October 23, 2024 5 min read
B2B Demand Generation Driving Traffic and Leads: Why You Need a Strong Content Syndication Strategy Did you know that businesses using content syndication can increase their brand visibility by up... Read more by Paul van de Kamp October 4, 2024 4 min read
B2B Data Solutions The Essential Guide to Leveraging Customer Data for Business Growth For most companies today, the issue isn’t a lack of customer data- it’s not having... Read more by James Libera September 18, 2024 6 min read
Anatomy of an Effective Lead Generation Funnel: A Comprehensive Guide to Converting Prospects into Customers