Account Based Marketing
Research says, ABM can increase the average deal size per customer by more than 150%. No surprise why ABM is quickly becoming the preferred channel of B2B prospecting. ITSMA defines Account Based Marketing as “Treating individual accounts as markets in their own right”. So the fundamental distinction of ABM is to target an organization as a whole and not an individual prospect which clearly means, ABM may be relevant to only those accounts that are most likely to meet your strategic goals.
ABM typically involves enterprise-level sales engagement with organization of sizable employee count, revenue size, usually involving multiple stakeholders or you see a wider potential of up-selling, cross-selling in your tier-1 accounts. Our focused ABM goal is to:
Drive relevant engagement with targeted prospects
Insight-driven, contextualized, and personalized engagement
Cultivate better buyer relationships
We can get you started with the below steps, towards a successful ABM implementation program
Determine & discover priority accounts
Deliver personalization that resonate audience’s needs
Establish channels for effective 360° communication
Run targeted campaigns to orchestrate engagement
Analyze and optimize
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