Identify, Engage, and Convert High-Value Accounts
with B2B Account Based Marketing Solutions
B2B ABM strategies for insight-driven, contextualized,
and personalized engagement
Account-based marketing (ABM) is a strategic approach to designing and executing highly targeted and personalized marketing campaigns to drive business impact with specific high-value accounts. Modern marketers prefer B2B account-based marketing solutions over the traditional channel of B2B prospecting for higher ROI. We leverage all-encompassing ABM lead generation strategies across touchpoints, to target the most relevant prospects for your business needs and are most likely to meet your strategic goals.
A typical ABM lead generation campaign also involves enterprise-level sales engagement involving multiple stakeholders with a broader potential of up-selling and cross-selling in your tier-1 accounts. With our focused Account-based marketing lead generation goals, we try to:
- Grow your revenue share & retain high net worth account
- Convert tier 2 accounts into tier 1
- Reduce cycle time and engagement speed
- Unify sales and marketing objectives
- Optimize marketing investments & generate better ROI
Customized ABM approach .
One-to-One ABM
A strategic approach of treating valuable target accounts as an individual market and engaging with each of them in a bespoke way.
One-to-Few ABM
Effectively using one-to-one ABM principles and applying them at scale to a handful of target accounts for better business outcomes.
One-to-Many ABM
Scaling ABM campaigns by applying the principles to a larger group of target accounts with similar attributes, traits and expectations.
What we deliver .
Sales & Marketing Alignment
Aligned sales and marketing helps to ensure all communications are consistent.
Better ROI
ABM cuts down on resource wastage. We help you measure ROI for each account you invest your resources and time into.
Personalized CX
ABM cuts down on resource wastage. We help you measure ROI for each account you invest your resources and time into.
Faster Sales Process
We nurture primary decision-makers, along with all relevant potential customers to facilitate the sales process.
Cultivate better buyer relationships.
Kickstart a successful ABM implementation program with the below steps
Step 1
Determine & discover priority accounts
- Identify the top accounts that best qualify for the ABM program based on critical attributes.
- Build an organization structure (Organogram) based on your inputs. This will help you identify the buyer journey's decision-maker and key influencer personas.
- Build highly enriched data of key personas & ideal customer profiles, including firmographics, demographic, sociographic, and technographic history.
Step 2
Deliver personalization that resonates audience's needs
- Create messaging that echoes the client's problem statement, depending on their role and potential involvement in the process
- Create thought leadership assets like blogs, case studies, whitepapers, ebooks, product reviews, videos, demos, webinars, presentation decks, short stories, landing pages, emailers, and microsites that add value.
- Perform content mapping and audits to ensure the right content is utilized for the right audiences at the right time to address the diverse needs of the buyer
Step 3
Establish channels for effective 360° communication
- Activate multi-channel marketing using offline and online mediums for a seamless experience
- Create content syndication programs, opt-in marketing, emails, social media campaigns, webinars, virtual events, landing pages, and website
- Activate & automate the right communication channel at the right time
Step 4
Run targeted campaigns to orchestrate engagement
- Define teams and their alignment to sales
- Ensure consistent messaging across offline and online channels
- Generate buying signals through intent data
- Complement with tele calling marketing and direct marketing
- Create lead nurturing and lead generation activities
- Appointment setting for demo requests and follow-ups
Step 5
Analyze and optimize
- Dashboard for campaign reviews and analytics
- Account Engagement Scoring
- Identify potential gaps & fix issues
- Velocity & veracity of engagement
- New opportunities & pipelines generated
- Wins & revenues influenced
- Re-targeting campaigns
Delivering top-line growth with ABM services.
Accelerate conversion of MQLs, SQLs, & HQLs into revenue in quick time with our B2B Account-based marketing solutions.
Content Syndication & MQLs
Highly Qualified Leads
Appointment Setting Services
Accounts payable automation - The key to Sustainable Growth.
Accounts Payable automation (AP Automation) is the coming together of detailed process knowledge and advanced technology to automate complex accounts payable processes while making them more effective and efficient. Market estimates state that over 21% small & medium enterprises are actively evaluating AP automation options.
Power of Content Syndication in B2B Marketing
Maximizing ABM Effectiveness with Laser Sharp Focus
BANT Sales Qualification: Interesting Facts & Insights
Client testimonials.
Usually our work speaks for itself. At times, our delighted customers say a few nice things about our teams & their work.
Field Effect Software Inc.
The Datamatics advantage.
One of the largest B2B lead generation and marketing support services company trusted by Fortune 1000 clients around the world.
Chat with our experts.
Discover your full business potential with a Datamatics Solutions Expert, at your convenience.