High Quality & Trustworthy Data for
Better Marketing Outcomes
Data Quality Management
A recent study revealed that B2B data decays at a rate of 70% per year and close to 45% of business enterprises do not possess a data quality strategy. As annoying as it may be, data decay is an intrinsic outcome of the constantly changing B2B landscape. From marketing, demand generation, customer engagement to sales, bad data not just impacts the revenues but could run deeper into your CRM systems, eroding the bottom-line growth and efficiency.
As the size of databases amplify, the chances of that data becoming obsolete or dirty also amplifies. Thus, having complete, accurate and consistent data is extremely vital for your prospecting and customer retention efforts. Our CRM data cleansing solution integrates with all the top CRM tools including Salesforce.com, Microsoft Dynamics CRM, Sugar CRM, SAP CRM, Oracle CRM, ZOHO CRM, Marketo etc. to deliver the most accurate data and let you achieve unparalleled data standards.
Enriched and accurate data delivered straight into your CRM
CRM Cleansing and Enrichment
Right Data At Right Place
Helping you maintain a single customer view to get optimal value out of your data.
We all live in a data-driven era where data keeps growing bigger and the customer information continuously changes faster. In sales, marketing and customer services world where relationships matter the most; data needs utmost attention. Since quality of data records are vital to business performance; single customer view now becomes a determining factor for advanced decision making and accelerating sales-marketing efforts.
What creates a bad CRM record?
Contact moves on from a company or a location
CRM integration with web-forms and gated content
List imports from 3rd party brokered data or legacy CRM
Data inherited as a result of acquisition or merger
Missing fields or users avoiding standard inputs
Our comprehensive CRM cleansing platform analyzes, cleans, enhances & monitors your data to maintain a single customer view and keeps it most active during its entire life cycle. We cleanse data with numerous custom matching rules to identify anomalies, merge or remove duplicates automatically based on your company’s unique needs. With our structured data cleansing what you get is actionable, accurate and compliant B2B database with over 50 unique values per contact record. Use it to identify your next target prospects, enrich leads or strategic analysis and translate bad data into new business opportunities.
Optimize CRM Usage
Maximize CRM adoption among users across the enterprise
Enhance Engagement
Enhance customer connect rate with near-zero email bounce backs
Optimize Cost
Cut down on recurring sales & marketing spend and optimize ROI
Enhance Personalization
Empower your GTM campaigns with ideal customer profiles
Data Cleansing and Data Enrichment
Real-Time Data Enhancement
Steer your campaigns with unmatched data accuracy & coverage for unmatched results.
Most organizations hold heaps of customer data without realizing the value when its fresh, or the problems when it starts decaying. Data decay is a widely overlooked aspect across organization, which can cost 10 times the original cost of fixing it. Facts say that more than 1/3rd of B2B contact database decays year on year; a reason why most data experts spend 60% of their effort in fixing data than monetizing it.
For B2B sales and marketers, it means losing precious marketing dollars behind every unsuccessful campaign or a pointless attempt to convert information into revenue. Each day you stop focusing on data decay; graver the impact on your business.
What leads to data decays & disparity?
Inorganic data originating from multiple sources like subscriptions, acquisition, consolidation, brokered data & research
Unutilized or inactive data sourced from marketing activations like webinars, surveys, events, content syndication & gated online content
Stale & incomplete record, missing details like demographic, firmographic or sociographic insights for personalized targeting
Our database cleansing and enrichment module optimizes your campaigns with unmatched data accuracy and coverage for precise customer engagement from day one. We help you unlock value of your data by doing thorough analysis, gap identification, structuring, validation, quality check and delivering the most accurate records with current information at your fingertips.
Database Health Check & Cleansing Services
- Perform automated data audit & diagnostics for uniqueness, accuracy and completeness etc.
- Generate detailed data health-check report for next steps including compliance check
- Conduct multiple matches on your audience database against our 40M+ records and flag anomalies
- Replace incorrect details/records with fresh ones
- Fix typographic errors and improper formats to standardize the record
- Merge or purge duplicate, incomplete, inaccurate or irrelevant records to maximum extent
Database Enrichment Services
- Add accurate demographic, firmographic, sociographic and technographic details for personalization & account based marketing campaigns, product launches, acquisition and high profile CxO appointments
- Append your data with email addresses, phone number, tile & role, seniority and other persona based details for effective engagement
- Enrich your company records with NAICS, SIC, competitive landscape, location address, year started, financials, employee size, line of business, city, state, country for easy segmentation
- Build targeted prospect lists using bespoke criteria and business relations
Our data security and encryption are of enabled by enterprise class platforms and technologies that offer end to end data-centric approach safeguarding your enterprise data at each level. These data security standards comply to industry security requirements and ensure bullet proof protection from malicious attacks, data breaches and enable you to seamlessly move or access the data from any cloud environment.
Other B2B Data Solutions
Highly Bespoke B2B Data
Verified, accurate, compliant and highly contactable customer data to power your marketing campaigns.
Master Data Management
Streamline, organize, integrate, & monetize your enterprise data to unlock new avenues & improve business outcomes.
Blogs & Thought Leadership
Our Perspective
We solve the most complex challenges of B2B marketers globally.
The Cost of Bad Data and Its Impact on Your B2B Sales & Marketing
CRM Data Cleansing – Why Keep Your Modern Data Cabinets 100% Clean?
How to expand your target search with B2B Lookalike Audience?
Data Enrichment a Key to Better Lead Generation and Sales Acceleration
Resources
Insights
Gain deeper insights with our points of view and research.
B2B Sales & Marketing - Key Data Challenges
The ABCD of Data Journey
Impact of Bad Data
Hybrid Data Cleansing Solution
Customer Testimonials
What Clients Say About Us
We value every feedback from our clients.
Why Us?
Turning your B2B data into high octane fuel that turbocharges your marketing engine
