Data Quality Management Services
for Better Marketing Outcomes
Robust B2B Data Management Strategies for
Accurate, Relevant and Integrated Data
In a world driven by data, the stark reality is that most modern enterprises still do not have a data health check strategy in place. As annoying as it may be, data decay is inevitable, thanks to the constantly changing B2B landscape. Just as with anything else, the bad data too has a severe impact on business processes. From marketing, demand generation, and customer engagement to sales, lack of data enrichment solutions and data cleansing solutions can impact the business revenues and could run deeper into your CRM systems, eroding the growth and efficiency of your business processes.
As the size of database multiplies the chances of that data becoming obsolete or redundant. Thus, having complete, accurate, and consistent data is exceptionally vital for your prospecting and customer retention efforts. Our CRM data cleansing solutions integrates with all the top CRM tools, including Salesforce.com, Microsoft Dynamics CRM, Sugar CRM, SAP CRM, Oracle CRM, ZOHO CRM, Marketo Etc. to deliver the most accurate data and let you achieve unparalleled data quality.
Right data at right place.
We live in a data-driven era where data keeps growing, and customer information continuously changes. Data needs utmost attention in sales, marketing, and customer services, where relationships matter the most. Regular data health checks, data enrichment solutions and data quality management solutions have become imperative for successful campaigns. Since the quality of data records is vital to business performance, single view of customer now becomes a determining factor for advanced decision making and accelerating sales-marketing efforts.
What creates a bad CRM data?
Contact moves on from a company or a location
CRM integration with web-forms and gated content
List imports from 3rd party brokered data or legacy CRM
Data inherited as a result of acquisition or merger
Missing fields or users avoiding standard inputs
Our comprehensive CRM data quality services along with the data cleansing solutions analyze, clean, enhance and monitor your data to maintain a single customer view (SCV) and keep it active during its entire life cycle. We offer data enrichment solutions with numerous custom matching rules to identify anomalies, merge or remove duplicates automatically based on your company’s unique needs. With our structured data cleansing solutions you get actionable, accurate and compliant B2B database with over 50 unique values per contact record. You can use it to identify your next target prospects, enrich leads or strategic analysis and translate bad data into new business opportunities.
Optimize CRM Usage
Maximize CRM adoption among users with our CRM data quality services
Enhance Engagement
Optimize Cost
Enhance Personalization
Real-time data enhancement.
Steer your B2B sales and marketing campaigns with our data quality management services and unmatched data cleansing solutions.
The customer data within any organization is constantly growing, without realizing the value when it is fresh, or the problems when it starts decaying. Data decay is a widely overlooked aspect across organizations. Facts say that more than 1/3rd of B2B contact database decays year on year, just another reason why most data experts spend 60% of their effort on fixing data than monetizing it.
For B2B sales and marketers fixing data means losing precious marketing dollars behind every unsuccessful campaign or a pointless attempt to convert information into revenue. Overlooking data decay as an organization could have a severe impact on the outcomes of your marketing campaigns and the revenue streams. This is why timely data health checks are beneficial.
What leads to data decays & disparity?
Inorganic data originating from multiple sources like subscriptions, acquisition, consolidation, brokered data & research
Unutilized or inactive data sourced from marketing activations like webinars, surveys, events, content syndication & gated online content
Stale & incomplete record, missing details like demographic, firmographic or sociographic insights for personalized targeting
Our data cleansing solutions and data enrichment solutions optimize your campaigns with unmatched data accuracy and coverage for precise customer engagement from day one. We help you unlock the value of your data by doing thorough analysis, gap identification, structuring, validation, quality check, and delivering the most accurate records with current information at your fingertips.
Data health check & CRM Data Quality services
- Perform automated data audit & diagnostics for uniqueness, accuracy, and completeness Etc.
Data enrichment solutions
- Add accurate demographic, firmographic, sociographic, and technographic details for personalization & account-based marketing campaigns, product launches, acquisition, and high profile CXO appointments
Secure cloud-based data connectivity environment
We harness the constant connectivity power of the Cloud to create a safe and connected data cleansing environment. Our Cloud-based data quality management services are completely secure and GDPR compliant.
Enabling data-driven marketing.
Comprehensive Data Solutions for the entire Customer Data Life-cycle.
Highly Bespoke B2B Data
AI Powered Data Solutions
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