Augmenting Data Innovation Powered by Human-Machine Collaboration
Harness the Power of Automation & AI in Business
Intriguing new possibilities in the area of data management and B2B marketing have emerged after the advent of robotics, AI, Machine Learning and Cloud technologies. Managing data includes numerous tasks like researching, creating, aggregating, scrubbing, cleansing, validating, de-duplicating, standardizing, migrating and integrating etc. which are highly repetitive in nature and high in volumes.
While most of these tasks are handled by humans, the possibilities of data being erroneous also exists due to lack of best practices or technologies to support the process. Erroneous or poor data can have disastrous consequences like incorrect decision making and huge loss of advertising dollars for B2B marketers.
Future-Proof your business with advanced data management techniques
Augmenting Data Innovation
Trusted Partner for Data Transformation
Data-driven innovation to add business value & unearth valuable insights.
Your campaign results can only be as good as the underlying data. Envision a new product launch to be channeled through an email or a direct marketing campaign with invalidated emails or incomplete physical addresses. Research shows that about 50-60% of data expires every year and 8 out 10 campaigns fail to generate the intended outcomes. So a healthy database of qualified and intended prospects, becomes an imperative for your contact management strategy and subsequently a successful marketing campaign.
Datamatics Business Solutions Ltd. (DBSL) provides comprehensive B2B data solutions to new age marketers of Fortune 1000 & global clients across industries. Our Human + Machine engineered DataLabs synthesizes millions of contacts from various sources and feeds you with the most accurate data fields and contact intelligence at your disposal.
DataLabs helps accelerates data delivery process with pinpoint precision, by leveraging power of smart technologies like Robotics (RPA), Machine Learning, Artificial Intelligence (AI) and Cloud combined with human intelligence. It’s a hybrid delivery model comprising 80% digital labor and 20% experts reviewers to provide data productivity, quality improvements and accelerate business development efforts.
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