Location: MMumbai (on-site)/ Hybrid
Experience Required: 4–5 years
About Us:
Datamatics Business Solutions is a global leader in delivering bespoke data-driven solutions for B2B enterprises. We help organizations accelerate growth through modern marketing, AI-powered content strategies, and intelligent demand generation.
Role Overview:
We are seeking a MarTech Specialist who blends creative strategy with technical execution. You will lead AI-assisted email content creation, build personalized nurture journeys, and drive measurable lead generation. This is a hands-on role requiring expertise in email marketing platforms, basic HTML development, and marketing automation tools such as Brevo, Hubspot and Apollo.
Key Responsibilities:
- Develop, execute, and optimize B2B email marketing campaigns with a focus on personalization and conversion.
- Apply prompt engineering skills to leverage AI tools for high-impact email and nurture sequence content.
- Build nurture campaigns that engage prospects at every stage of the funnel, from awareness to conversion.
- Design and code basic HTML email templates and landing pages that are responsive and brand-compliant.
- Manage campaigns in Brevo, Hubspot and Apollo, including segmentation, automation flows, and performance reporting.
- Drive measurable qualified lead generation and contribute to sales pipeline growth.
- Analyze campaign data to identify insights and optimize performance.
- Maintain email database hygiene and ensure compliance with GDPR, CAN-SPAM, and other relevant regulations.
Required Skills & Experience:
- 4–5 years of B2B email marketing and lead generation experience.
- Proven track record in personalized email campaigns and audience segmentation.
- Hands-on experience with Brevo, Hubspot and Apollo (experience with other MarTech tools is a plus).
- Prompt engineering experience using AI tools for crafting persuasive, tailored campaign content.
- Strong expertise in nurture campaigns and multi-step automation workflows.
- Proficiency in basic HTML/CSS for email and landing page creation.
- Data-driven mindset with excellent analytical and reporting skills.
- Ability to work in a fast-paced, collaborative environment.
Preferred Qualifications:
- Experience in IT, SaaS, or professional B2B services industries.
- Knowledge of A/B testing, personalization strategies, and customer lifecycle marketing.
