Advanced Techniques for Competitive Market Intelligence in Business Research
The textbook definition of competitive market intelligence (CMI) is the process of gathering, analyzing, and interpreting information/insights about your competitors, market trends, or just the overall industry.
How Lead Prioritization Boosts Your Sales Pipeline?
Last month, something incredible happened: your company’s marketing efforts went viral, and lead volume shot up by 500%. The office was buzzing with excitement and celebration.
Architecting a Robust Data Governance Framework- Best Practices
Relying on shaky and unreliable information for critical business decisions is the Achilles’ heel of many organizations struggling with poor data quality and management.
How AI and Big Data are Revolutionizing Market Research Trends
In the technology world, the two big powerhouses currently dominating are Artificial Intelligence and Big Data.
Empower Your ABM Strategy: Proactive Steps to Avoid 5 Common Pitfalls
Elevate your ABM strategy with proactive measures to steer clear of 5 common pitfalls. Discover expert insights and practical tips on our website.
Technographic Data- The Missing Piece of Your B2B Marketing Strategy
Remember the days of cave paintings targeting everyone who walked by? Yeah, traditional marketing feels a bit like that these days.
