Gartner research found that organizations suffer a loss of about $15 million per year due to poor B2B data quality. Further, LinkedIn also reported that almost 30% of business data is subject to decay every year. These statistics are enough to highlight the importance of high-quality and reliable data for B2B organizations.
Moreover, the changing market demands, evolving customer expectations and ever-increasing data volumes have made a strong case for efficient data management. However, gathering and managing data can be a tedious task. It also becomes business-critical to extract valuable insights from the data. This would require organizations to invest heavily in resources and technology to manage data in-house.
To save time, cost and enable their internal resources to focus on other business outcomes, many B2B organizations partner with data service providers.
Table of Contents
What is a B2B Data Provider?
A B2B data provider is a third-party organization that provides on-demand data solutions according to your business requirements. They create a data repository by gathering, storing, refining, and managing data. This repository serves your business purpose by providing high-quality and reliable business data to drive your sales and marketing campaigns and eventually, business growth.
Why do Businesses Need B2B Data Providers?
By partnering with a B2B data provider, you get access to highly accurate, reliable and complete customer information. The high-quality data helps you make informed business decisions, draw valuable insights about your customers and competitors. Further, you can also leverage the data to strategize your business growth plans. Here are some notable benefits of partnering with a B2B data provider.
- Better data-driven decisions
- Identify new business opportunities
- Achieve cost and time efficiency
- Improve sales conversions number
- Improve business processes and outcomes
Services Provided by B2B Data Providers in USA
Customized Data Solutions
Every organization has unique business needs. It becomes critical to ensure the business data caters to those needs. B2B data providers understand your business requirements and offer data solutions that best suit your needs. You also gain access to intricate details of your target customers and high-value accounts. These data insights help you optimize your efforts and improve campaign performance.
Data Enrichment
Data enrichment is a crucial aspect of data services. Enriching your data regularly is the best way to avoid data decay and the challenges it offers. B2B data providers provide enriched data and also enrich your existing data, making it valuable for targeted customer engagement.
B2B Data Cleansing
It becomes critical for campaign success to have a reliable and validated data at your disposal. Data cleansing not only helps you validate your business data but also analyze its relevance, accuracy and reliability. This helps you improve your customer acquisition efforts by optimizing your campaign performance.
Data Quality Management
Poor quality data is as good as no data. Poor quality of data will not only diminish your efforts but also lead to poor customer experience and increased attrition. Moreover, the quality of your data will have a direct impact on customer engagement and relationships. Data quality management improves the fitness of your business data, making it fit to be used to analysis and designing sales and marketing strategies.
AI-Powered Data Solutions
AI technology has paved a path for new possibilities in data management. Organizations are leveraging AI, ML, RPA, and cloud technologies to enhance their data solutions and draw valuable customer and market insights from the data. Additionally, AI-driven data solutions can easily assess and address the complex data challenges and present efficient, accurate and ready-to-use business data.
The 10 Best B2B Data Providers in USA
There are a number of B2B data providers in USA that claim to offer accurate and reliable data solutions and help you achieve your lead generation targets. However, it is important to choose the service that best fits your business needs. Here is a list of the best 10 B2B data providers in USA that you might want to check out.
1. Datamatics Business Solutions Inc. (DBSInc)
With 2000+ global clients across 120+ countries and 256+ industries, Datamatics Business Solutions has helped many B2B organizations to enhance their outcomes. It has a strong repository of 40 million contacts that are accurate and reliable. DBSInc leverages modern-day technology to offer robust DataLabs and hybrid data cleansing models. Datamatics Business Solutions Inc. is one of the top B2B data providers in the USA with a wide range of data services and technology-driven approach towards data solutions.
Salient features
- B2B custom data & account profiling
- Data quality management
- AI-powered data solutions
- CRM data cleansing
- 99.8% data delivery on time
- ~99% data accuracy
2. Adapt
Adapt offers 100 million business contacts spread across sectors like software, finance, telecommunications, transport and logistics. They serve a community of over 300,000 users. Adapt offers data segregation based on industry, departments, location, business turnover and workforce strength.
Salient features
- B2B custom data & account profiling
- Data quality management
- AI-powered data solutions
- CRM data cleansing
- 99.8% data delivery on time
- ~99% data accuracy
3. Datanyze
Datanyze has a database with over 120 million contacts including 84 million email addresses and 48 million contact details. Datanyze also enables customers to utilize Google Chrome extension to extract contact data from websites and LinkedIn groups.
Salient features
- Free and premium pricing plans
- CCPA and GDPR compliance
- Latest information on technology categories
- User-friendly interface and comprehensive dashboard
- Refund offered for any inaccurate data encountered
4. Demandbase
Demandbase provides access to global business data to its partners and helps them grow their business across geographies. The data cleansing management services prove to be quite handy for marketers. Customers can also leverage the InsideView feature to identify new markets, audience and business opportunities.
Salient features
- Account intelligence
- Easy integration
- Cloud technology and intelligence
- Target account list calculator
- Plug-and-play integrations
5. LeadIQ
The LeadIQ database is made up of a community of users who have connected their inboxes to the platform, collaborations with more than a dozen data suppliers, and open data (found on corporate and social media websites). It also has a provision of directly entering prospects into the CRM for comparison with the existing data values.
Salient features
- LinkedIn Sales Navigator compatibility
- LinkedIn filters
- Seamless integration with leading tools
- Analytics dashboard
- Easy record updating
6. Owler
Owler has an extensive network of over 3.5 million business people. They interact with their members on a monthly basis to get insights into their business, projects, employees and processes. This information helps them build comprehensive databases and provide sales and marketing teams with valuable datasets for their campaigns.
Salient features
- Workflow tools
- Automated platform
- Sales triggers
- 15M company profiles
- 500K monthly contributions
7. Thomson Data
Thomson Data provides an extensive database along with useful filters to segregate data based on location, industry, company, title, number of employees, and other fields. They have a team of over 100 data scientists to manage over 75 million contacts. They offer financial information of your target prospects along with their technology and investment history.
Salient features
- Enterprise resource planning
- Verification processes
- 75+ specialized segments
- Social media integration
- Customer support
8. UpLead
UpLead has a contact database of over 85 million contacts. They offer about 95% data accuracy through their data services. Additionally, the technology tracking system, ABM marketing applications and competitor insights make the data services reliable and helpful for marketing teams. They leverage predictive modelling and intent data triggers to enrich the data.
Salient features
- Leads showed in real-time
- Coverage in 200+ countries
- 50+ search filters
- Several CRMs integrations
- Social profiles connections
9. Visual Visitor
Visual Visitor has a database of over 640 million B2B contacts. It offers web analytics that includes marketing campaign management, conversion tracking, keyword analysis and other performance metrics. The data services include email contacts, tracking and integration of website visitor ID tool.
Salient features
- Free version available
- 24/7 live support
- AI integrations
- Unlimited users
- Intent data triggers
10. ZoomInfo
Zoominfo provides platforms for sales, marketing, talent management and operations. They provide contact information about organizations including employee data, certifications, history, revenues, online presence, and social media engagements.
Salient features
- Marketing technology integration
- Contact syncing with the CRM
- Predictive modelling
- Website visitor tracking
- Cross-channel advertising
Final Word
The success of your sales and marketing campaigns majorly depends on the quality and accuracy of the business data you have. B2B data drives customer engagement, conversions and revenues. This makes it crucial to partner with a B2B data provider that understands your business needs and provides customized data solutions to best serve your needs.
Ideally, the B2B data provider must make strategic use of technology to enhance the data services and enhance your business outcomes.
Frequently Asked Questions
Companies that provide business data are known as B2B data providers. They offer details about the business, such as names and addresses, phone numbers, financial data, and more. Both business intelligence and marketing applications can make use of this data.
B2B data can be defined as any relevant information about other businesses. Its primary application is to fuel marketing and new sales strategies or processes. Businesses use this high-quality data to increase lead generation, conduct better market research, and create more business opportunities.
A B2B database is a collection of your prospects’ contact details. A suitable B2B Dataset is a crucial component of any company’s toolkit if it wants to improve customer engagement. The target audience’s firmographic data is the main focus of B2B databases.
Any offline or online channel that a company uses to communicate with its customers qualifies as a B2B marketing channel. This includes B2B marketing inbound channels and paid B2B advertising channels (e.g., the company website, your email newsletter, etc.) 
B2B data includes elements like firmographics, technographics, employee names, company names, email addresses, and phone numbers. In addition to information you can use to contact them, it contains anything that can make someone a good sales lead.
