The 5 Key Drivers of a Successful ABM Campaign
Account-based marketing has emerged as one of the most effective marketing strategies to target your prospects, with over 60% of modern marketers admitting to be using it. If you’re planning to start your account-based marketing plan, here are few key drivers to get you started.
How to Reduce Your Cost Per Lead (CPL) in B2B Marketing
Cost-per-Lead is one of the most monitored stats in the marketing budget. Every marketeer wants to keep it to a minimum or as low as possible. If that’s what you are after as well, here are few tried and tested ways to reduce your B2B lead generation cost or Cost-per-Lead.
The Importance of Data Enrichment for Business Growth
Data enrichment unlike data cleansing is about making your data a lot more accurate, effective, and updated. It essentially is the process of making your data business-ready by combining it with external or third-party datasets. Learn what makes data enrichment such an important process of modern businesses.
The Importance of High-Quality B2B Data for Organizations
The importance of data quality for B2B organizations goes well beyond just providing accurate data. High-quality data can translate into increased business revenues.Â
Account Profiling – Create an Ideal Customer Profile
Business Account profiling is the most impactful way of gathering insights about the latest market trends and creating ideal customer profile for better business outcomes.
Competitor Analysis – Know Thy Neighbor Well for Business Growth
Competitor analysis helps you make informed and data-driven decisions with business insights to enhance outcomes.
