Why Creating a B2B Ideal Customer Profile is so Important?
Defining an ideal customer profile could be the initial step for any business before kick-starting the marketing process. If you haven’t found your ICP, here is a quick guide on creating your ideal customer profile right away.
10 Best B2B Lead Nurturing Strategies for Better Marketing ROI
Lead nurturing strategy is a well thought-out process of establishing and building meaningful relationships with prospective customers and helping them make better buying decisions.
4 Effective ways to boost B2B Sales Cycle and Capture Higher Quality Leads
The B2B sales cycle takes a long time to complete. According to Klipfolio, 75% of B2B sales representatives can close a sale within an average of four months.
Impact of the Right B2B Data Provider on Sales & Marketing Strategies
For as long as we can remember, sales and marketing have always been a people business.
Marketing Efficiency & Marketing Effectiveness: How CMOs can Pivot from Efficiency to Effectiveness
Today, marketing is no longer only about promoting products. CMOs and marketing teams are expected to be more integral in the company’s current & future strategy especially when taken that message to market and helping grow the organization.
B2B Data Services: Expectations vs. Reality
A recent survey by Gartner Inc. found that around 87% of B2B customers expect businesses to be well-informed regarding their personal preferences during a service interaction.
