Location: Mumbai (Work from Office)
Experience: 6–8 Years
Function: Marketing – B2B Demand Generation
Reports to: GTM Head of Demand Gen Business
About the Role:
Datamatics Business Solutions Ltd. (DBSL) is looking for a results-driven ABM Lead – Demand Generation who thrives at the intersection of data, technology, and customer engagement. You will be responsible for building and executing account-based marketing strategies using modern Martech tools like Demandbase, Recotap, and email automation platforms like Brevo, Apollo.io, or similar tools. This is a strategic and execution-heavy role that demands experience in multi-channel campaigns, target account engagement, and pipeline acceleration.
Key Responsibilities:
- Design & Execute ABM Campaigns: Develop and deploy 1:1, 1:few, and 1:many ABM strategies targeting decision-makers in mid to large enterprises.
- Martech Execution: Operate Martech platforms such as Demandbase, Recotap, Terminus, etc., for account targeting, personalization, and engagement.
- Email Marketing & Automation: Manage outbound email campaigns using tools like Apollo.io, Brevo, Mailchimp, or similar. Monitor deliverability, open/click rates, and optimize accordingly.
- Persona & ICP Mapping: Align with sales to define Ideal Customer Profiles (ICPs) and buyer personas to create hyper-personalized outreach programs.
- Multi-Channel Activation: Execute integrated campaigns across email, LinkedIn, display, content syndication, and retargeting.
- Pipeline Contribution: Collaborate with SDRs and Sales teams to ensure ABM programs are contributing to meetings booked, SQLs generated, and pipeline acceleration.
- Measurement & Reporting: Track KPIs such as engaged accounts, meeting conversion rate, pipeline influenced, and report performance on a regular basis.
- Content & Creative Collaboration: Work with internal content and design teams to create assets (emails, landing pages, playbooks) tailored for specific accounts or segments.
- Tech Stack Integration: Ensure smooth integration and data flow between ABM tools, CRM (Salesforce/HubSpot), and email platforms.
Qualifications & Experience:
- 6–8 years of hands-on experience in B2B Demand Generation, preferably in IT Services, SaaS, or Marketing Services environments.
- Minimum 2 years of focused experience in Account-Based Marketing using platforms like Demandbase, Recotap, 6sense, Terminus, etc.
- Strong understanding of email automation tools such as Brevo, Apollo.io, Reply.io, Mailchimp, etc.
- Proven track record in driving meetings booked, MQLs/SQLs, and revenue contribution through targeted campaigns.
- Experience working closely with Sales, SDRs, and Content teams to drive unified GTM efforts.
- Data-driven mindset with a strong grip on campaign analytics and attribution.
- Excellent written and verbal communication skills.
Nice to Have:
Certification in ABM tools or marketing automation platforms.
Exposure to CRM systems like Salesforce, HubSpot, or Zoho.
Familiarity with intent data, firmographic targeting, and buyer journey mapping.
Why Join Us?
At DBSL, we’re transforming how global enterprises approach marketing with data-first strategies. As part of our high-performing marketing team, you’ll get to drive impactful programs that directly contribute to business growth. If you’re passionate about modern B2B marketing, love experimenting with new tools, and thrive on revenue accountability — we want to hear from you.
