Overview
Most sales teams don’t have a pipeline problem. They have a data problem.
Stale contacts, high bounce rates, missing firmographics, and zero intent signals are quietly draining revenue — to the tune of $500K or more annually for a mid-sized sales org.
This guide gives you a proven framework to fix it, with real case studies, a 90-day implementation roadmap, and a built-in ROI calculator you can take straight to leadership.
What's inside
- The DBSL Data Readiness Score — assess your current state in 10 minutes
- 5 pillars of sales-ready data with measurable benchmarks
- 3 real client transformations (77–86% bounce rate reductions)
- A 4-stage data quality validation framework
- A 90-day implementation roadmap with success criteria
- An ROI model built for enterprise sales teams
