Ideal Customer Profile vs Buyer Persona – Know The Difference and Get in Front of Your Customer
“Understand your customers” is the most common brief marketers get in every marketing discussion.
The Importance of Competitive Intelligence for B2B Businesses
Competitive Intelligence refers to the process of gathering, analyzing and using insights collected from research on competitors, customers, markets and other factors that influence business performance.
How B2B Buyer Intent Data Will Help You Increase Sales
B2B buyer intent data helps sales and marketing teams to optimize their efforts and improve business outcomes.
The 5 Key Drivers of a Successful ABM Campaign
Account-based marketing has emerged as one of the most effective marketing strategies to target your prospects, with over 60% of modern marketers admitting to be using it. If you’re planning to start your account-based marketing plan, here are few key drivers to get you started.
How to Reduce Your Cost Per Lead (CPL) in B2B Marketing
Cost-per-Lead is one of the most monitored stats in the marketing budget. Every marketeer wants to keep it to a minimum or as low as possible. If that’s what you are after as well, here are few tried and tested ways to reduce your B2B lead generation cost or Cost-per-Lead.
The Importance of Data Enrichment for Business Growth
Data enrichment unlike data cleansing is about making your data a lot more accurate, effective, and updated. It essentially is the process of making your data business-ready by combining it with external or third-party datasets. Learn what makes data enrichment such an important process of modern businesses.
