Marketing Qualified Leads (MQLs):
How to Identify & Generate Them
In its simplest form, a marketing qualified lead is a potential customer who has expressed a certain degree of interest in a company’s product or service.
Driving Traffic and Leads: Why You Need a Strong Content Syndication Strategy
Did you know that businesses using content syndication can increase their brand visibility by up to three times?
The Essential Guide to Leveraging Customer Data for Business Growth
For most companies today, the issue isn’t a lack of customer data- it’s not having the right data. You need the kind that drives smarter decisions, informs sales conversations, and ultimately boosts revenue.
The Power of BANT: How to Find, Qualify, and Convert High-Value Leads
BANT might sound like just another sales buzzword, but before you roll your eyes, hear us out.
5 Metrics that Will Transform Your B2B Content Syndication Results
Does content syndication work? It sure does. But without the right metrics, you’ll never know how far your campaigns are going. You need to understand how your content performs, where your audience is engaging, and which channels give you the best results.
Understanding & Overcoming Data Deprecation- The Silent Threat to B2B Marketing
The way we collect customer data is changing faster than you can say “targeted ad.” With data deprecation looming and third-party cookies phasing out, tracking website visits and personalizing campaigns will be a lot trickier.
