How a Leading Enterprise LMS Platform Achieved 91% CRM Accuracy in 90 Days

B2B Data Solutions
Case Study

Overview

A global enterprise LMS provider had a CRM that was costing them more than it was worth — 27% missing fields, 14% duplicates, and SDRs wasting nearly a third of their day on manual data checks. Demand generation was inconsistent and pipeline was unpredictable.

DBSL stepped in with a program: full CRM cleansing, enrichment of 5,000 enterprise accounts with verified buying group intelligence, and a blended content syndication and email campaign. The result was a 91% clean CRM, 1,150 new qualified leads in 90 days, and a 42% jump in conversion rate.

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