Overview
Field Effect, a prominent name in the dynamic landscape of cybersecurity, was searching for a strategic solution to tackle its lead generation challenges when it found Datamatics Business Solutions. With our comprehensive BANT Qualified lead generation solution, we were able to address their lead generation challenges and significantly improve the quality and relevance of the leads. The case study highlights our comprehensive approach to the task and the solution we offered.
Business Ask:
Field Effect wanted to target MSPs in the US region to expand their business. To achieve this goal, they needed a lead generation partner who could help them reach the decision-makers in the given industry segment.
Solution Offered
Being an industry leader in the cyber security domain in the US, Field Effect had some clear objectives and expectations from the partner –
- Target Business and IT leaders in the Director+ band level in MSPs
- Generate highly qualified BANT leads within organizations
- Have a blended approach of tele-calling and email
- Use curated BANT script to contact prospects
- Use customized content – Whitepapers & emails
- Additional second touch follow-up for prospecting
To know the detailed approach and methodology, download the case study.
