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05 Nov 2019

How Can You Complement Your B2B Lead Generation Programs With Content Syndication?

‘Content is the King’ we know this is the highly used ‘Cliché’ line in the digital world. Even though it has become a cliché, still the content proves it’s worth every single time, right! The real worth of content stays hidden until it doesn’t get visibility, and content syndication makes that happen. Content syndication is one of the content methods of republishing the content on various third-party sites with a specific end goal. It helps B2B companies to overcome their major marketing challenges such as customer reach, customer engagement, search engine rankings, product awareness, brand promotion, etc. Content syndication is not restricted to any particular form of content, from blog posts to infographics, videos, articles, Whitepapers, newsletters, eBooks, webinars; you can syndicate any type of content through trusted channels. One of the prime advantages of content syndication is, it expands your compass and allows you to tap the audience who may never be introduced to your products or services that too in a shorter time.

Kick Start the Lead Generation with Content Syndication

  • If you want to buy a laptop, what would be the first thing that you will do to find the information about the laptops? Let’s take a guess, you will do online research about the laptops, read the articles, news, reviews, Whitepapers, eBooks, blogs, etc. to find the details about the available laptop models and make the purchase decision. In short, content syndication is the first step that prospects most commonly take to reach out to the product. 
  • It enables an inbound as well as an outbound lead generation by providing the database of interested prospects, gained through the gated content.
  • Sharing your content assets on various online platforms increases the relevant backlinks and enhances brand credibility. Ultimately, this improves search engine performance and generates traffic that could create qualified leads.
  • Channelizing content through various high authority and reputed websites will leverage your brand presence in front of top leaders of the industry.
  • Do you know content can travel at the speed of sound? Yes. Content syndication helps you to reach out to the wider audience in a shorter time and a lesser budget. This cost effective method gives access to the audiences, which may turn hundreds of views into thousands by sharing the content in their peer groups.

Content syndication is not an extensive practice, but it is one of the crucial lead generation methods that attract those prospects, who are beyond your imagination. Alas, in case your syndication partner does not apprehend your objective or you don’t achieve the desired customer engagement through your content then, your content syndication efforts might fail. You can escape from this by properly crafting your content syndication strategy and wait for the good results. Take a glance at some of the content syndication strategies listed below:

  1. LinkedIn Publishing

 LinkedIn has more than 590 million users that include influencers, decision-makers, directors, C level personnel, and director of companies on a great scale. Broadcasting content on the LinkedIn platform works wonders, as you get a golden opportunity to present your products or service directly to the decision-makers without the interference of any influence or recommender and generate demand.

  1. Blogging

The company blog is a den of your content marketing strategy, as it talks only about your product or services. The company blog works as a personalized marketing channel that boosts business growth. Publishing unique blog posts frequently are quite easy and it is the most inexpensive way to boost up the inbound marketing efforts, appeal potential customers, and attract traffic towards your website.

  1. Paid Content Syndication Platforms/Networks

Paid content syndication platforms like Outbrain, Taboola, and SimpleReach allow paid marketers to promote their content on thousands of premium websites.

  1. Social Media

Social media, the booming digital marketing tool is being utilized at its peak to increase business visibility. It is the most profitable marketing platform that builds a connection between businesses and customers, creates brand awareness, and generates leads and sales. You must consider social media as the strongest content syndication platform as every second million people consume content on various social media platforms. On these social platforms, the most unique and interesting content gets popular in less than a minute, that’s the power of this revolutionary tool.

  1. Video Sharing Sites

Video is the most preferred content type that is being consumed by the viewers. Due to the busy lifestyle, people spend more time watching videos than reading. Therefore, create videos and share it on popular video-sharing websites such as Vimeo, YouTube, and many more.

  1. Free content syndicating networks

On the free content syndicating platforms like HubPages, Instructables, Infobarrel, etc. anyone can publish their content. Thousands of users and huge online traffic turn these websites into a strong source of audience reach. You can syndicate the content on these platforms and backlink it to the blog.

The rise of content syndication means creating great content is not enough, you need to make sure that it flows to the end-user and creates awareness. If you haven’t explored this part of marketing, then pull up your socks and jump into this with your content assets. Make sure you should always have a clear value proposition behind your content offering to get maximum results.

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