Resource Category: eBook

Overview. “Buying Groups” is not just a buzzword, but a revolutionary strategy for B2B sales. With an average of 7 stakeholders involved in purchase decisions and 67% of the buyer's journey taking place digitally, it's crucial for your sales team to adapt this lead-boosting strategy to drive pipeline growth.  How...

Overview. As a B2B sales or marketing leader, you're probably familiar with the complexities of navigating multiple decision-makers within your target accounts. From identifying the right contacts to ensuring that your messages resonate with everyone in the buying group, the process can be overwhelming. But, without effectively engaging all the...