Expanding into Korea and China meant working in markets with no shared language and no existing contacts. The client’s data gaps were real, and the oil & gas sector barely had a footprint there to begin with.
DBSL built a research process to close that gap. The result was 20,000 attendees, 2,000 delegates, 3,500 exhibitors, and 15,000+ visitors for a single event in Korea, delivered in four months.
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