A Canadian predictive analytics startup had a strong AI product but no pipeline to show for it — no brand visibility, no formal demand generation program, and a fragmented CRM with no clear ICP definition.

DBSL stepped in as both data partner and demand generation strategist. We defined 3 core ICPs, enriched and restructured 10,000+ CRM contacts, built a targeted prospect list of 25,000+ high-fit accounts across North America and Europe, and launched a full-funnel outreach program. Within 90 days: 32 qualified meetings booked, 12 pipeline opportunities created with 3 already in contract stage, and an 18% email open rate with 6.2% reply rate.

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