Overview
The client was looking to engage IT decision-makers at SMB and mid-market firms in the US region using online events for higher 1:1 engagement to expand their business. They needed a bespoke lead-generation partner who could help generate leads and a Live audience to target decision-makers in the given industry segments.
Business Ask:
The client wanted to expand their reach in the North American geography through new channels, targeting IT decision-makers.
Solution Offered
Upon closely studying the business ask of the client, our team of demand gen experts proposed our unique webinar program for generating leads. Through our webinar offering, the client was able to:
- Target IT professionals with full contact information
- ~95% of targeted users were from North America
- Gather intent signals through live 1:1 Q&A chat
Download the complete case study to learn all the details of the engagement.
