How engaged is your buying group?

A single engaged contact is not a buying group. The stakeholders you never reached are usually the ones who kill the deal.

Map your key roles. Mark who is identified, who has been meaningfully engaged, what interactions your campaign has used, and how recent your last touchpoint was.

You get a score across four dimensions:

Buying Group Engagement Score Calculator

Map your roles, mark who you have engaged, select interaction types, and get a score with a clear next step.

Step 1 — Map and mark your buying group roles

Mark each role as Mapped (identified) or Engaged (at least one meaningful touchpoint). Roles with higher decision weight influence your score more.

Step 2 — Select interaction types your campaign has used

Higher-weight interactions indicate stronger buying intent. A product demo signals more than an email click.

Step 3 — How recent is your last meaningful engagement?

30–60 days ago

90+ days60–90 days30–60 daysWithin 30 days

Map at least one role above to see your score.

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