In-depth B2B Business Research & Analysis for Effective Business Decisions
Global B2B Market intelligence for insights-driven decision making.
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Business Research and Analysis
Whether you are planning to introduce a new product, venture into a new market, get your investments right, improve marketing performance or improve your competitive position, you need in-depth market research for building a business plan based on data-driven insights.
We have a highly specialized B2B business research & analysis team that conducts laser-sharp market research. This research is defined by your business needs and challenges. Our research is based on strategic objectives to get relevant information. We offer –
Highly contextual & customized research as per scope
Adaptability based on your business environment
Personalized attention & close collaboration
Scalable solutions & cost-efficient services
Expertise across geographies, industries, and topics
White Space Analysis
We provide insights on new market opportunities, Total Addressable Market (TAM) along with customer buying behavior trends with effective research analysis. The B2B market data insights help you analyze a wide range of attributes like -- preferred products and services, potential demand and factors influencing their buying decisions. We help you channelize your go-to-market efforts and identify domain-specific technology gaps.
Patent Landscape Study
We provide B2B market insights for in-depth analysis of the past, present and future technology trends across industries. We help you with research and analysis to prepare for emerging risks and potential business opportunities based on new technologies. We help businesses widen their audience reach and leverage technology to boost their business outcomes.
Competitive Intelligence
We identify, track and analyze competitors’ patenting activities and strategies. This helps clients with market research, portfolio benchmarking and provides insights into their current technical competitiveness. Our intelligent business research analysis will give you an edge over your competition. We help you outperform competition and come up with business strategies to stay ahead of competitors.
Patent Scouting and Monetization
We help you analyze and evaluate existing technologies that can potentially add value to your business. Our B2B business research and analysis experts perform technology gap analysis to understand the present market ecosystem. We discover new opportunities in existing and adjacent markets by understanding how technology can be used or innovated for new applications.
Transform. Disrupt. Innovate. Leverage Intelligent Analysis for Business Growth.
Enabling strategic decision making.
Your strategic research partner for the latest market trends and translating insights to action.
Datamatics Business Solutions’ comprehensive suite of B2B research & analysis services brings you business insights that can transform information into actionable outcomes. We offer customized research solutions to small & large enterprises, start-up, consulting firms, investment banks, and private equity firms. We provide in-depth insights on customer buying behaviors, competitive strategies, technology advancements, product research, micro & macroeconomic environment, and supply-demand scenarios and regulatory compliance.
Our real-time B2B data market insights are accurate enough to keep you abreast of the latest developments. It enables you to identify growth opportunities in the market, maneuver competitive strategy, and design products and services based on the needs of consumers. Whether your business is in a start-up stage or an expansion stage, our team of experienced researchers will decode the market trends and optimize your marketing strategies effectively.
Datamatics offers more than two decades of experience in researching markets, businesses and technologies. Our research experts come with rich experience in key sectors such as automotive, chemicals, ICT, industrials, and packaging having operated in over 25 countries.
Research Capabilities
With Datamatics research capabilities, you get access to verified databases and a wide range of research and support across complexity levels. Strategic partnership with fieldwork agencies along with sector experts will make your project execution simple and productive.
Enhance In-market Effectiveness
We help you enhance your in-market effectiveness with accurate research and analysis. Our research aims at improving the quality and precision of your marketing decisions and help you
stay up-to-date with market trends and financial performance analysis.
Outcome-driven Strategies
Detailed evaluation of new untapped opportunities enables you to expand your market presence and build a strong competitive positioning. Our research and intelligent analysis assist you in forming global strategies and executing them for business growth.
Bridge the Gap between Business Strategy and Execution
Demystifying your strategic conundrums.
Bespoke & accurate estimates of market & intelligence for strategic business planning.
We help you uncover and explore the consumer dynamics through our proprietary data collection and analytical tools, enabling you to streamline your marketing mix with consumer behavior. We understand the strategic advantage of having precise and actionable supply chain intelligence along with in-depth business research analysis. It allows Datamatics to group its procurement expertise and overabundance of primary and secondary research to guide you in channel selection, partner benchmarking, and enhancing distribution strategies.
Usually our work speaks for itself. At times, our delighted customers say a few nice things about our teams & their work.
Matt Godfrey - Director, Lince Salisbury, a leading CPA firm shares his experience of working with Datamatics and how the partnership has helped them scale their business. Watch the video for the complete testimonial.
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"Datamatics has transformed our marketing efforts with their blended lead gen approach. Their multi-touch campaigns with curated content have delivered over 300 BANT qualified leads. The result is a high-quality sales pipeline with tangible business growth and increased revenues."
"We are in a business that changes continuously, where our goalposts keep shifting. In this scenario, our current database became large and complex. That’s when we decided to approach Datamatics Business Solutions and clear up the clutter. We now get more value from our data and are able to take smarter business decisions."
"We generated more than a million records over a decade. Our database had so much unstructured data that we just couldn’t leverage it for the business. Datamatics Business Solutions took very little time to design an intelligent database management system for us. They were happy to make all the customizations that we needed. It was truly a phenomenal achievement!"
"We wanted to make an informed entry into the CINVETS market. Datamatics analyzed our functional areas and process competencies to understand our unique requirement. Thanks to their extensive research and business intelligence solutions, we could successfully enter the market and obtain significant mindshare within 5 months."
"Our product portfolio was not in tune with the growth goals of 2020. We were in search of a partner who could help us reinvent our innovation strategy. Datamatics supported us with market and competitor insights that helped us create a focused product portfolio. We now have a well thought out program to meet our growth objectives."
The Datamatics advantage.
Translate your B2B insights to new opportunities, build competitive advantages and fuel business growth.
Hours of Research & Consulting Support
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Siddharth Kanodia​​​
Sr. Vice President – Business Strategy
As Sr. Vice President – Business Strategy, Siddharth plays a crucial role in defining the Company’s strategic vision, whilst facilitating the Company’s entry into new markets/new verticals and devising global growth strategy including Mergers & Acquisitions.
He has over 14 years of Marketing and Banking experience in India, Australia and Singapore and has worked with Standard Chartered Bank, Singapore in their Corporate Advisory Division.
Siddharth has completed his MBA from the University of Queensland, Australia.
Loly Vadassery​
Chief Human Resources Officer
Loly’s experience of over 2 decades in HR spans across Strategic HR, Culture Transformation, Organization Development, Organization Design and Leadership Development. As a strategic business partner, coupled with business understanding, people skills and strategic thinking, she is the Coach to the Leadership team. She has been with Datamatics for over 12 years (across two stints).
Prior to Datamatics, she held Leadership roles at major enterprises like Core Education & Technologies Ltd., Cirrus Technologies and Geodesic in the IT/Education space.
Loly holds a Post Graduate Diploma in Human Resources Management from Symbiosis (Pune), M.Sc. in Psychotherapy & Counselling from the Institute of Psychotherapy & Management Sciences (Mumbai). She also holds a Results Coach Certification (ICF accreditation) from the Neuroleadership Institute. She was awarded as a Finalist in the LinkedIn Conscious Business Leadership Awards in May 2016 and also featured as a Thought Leader in the LinkedIn Annual Coffee Table book in January 2017.
Nishant Kanodia​
Director
Nishant is a member on the Board of Directors. Before Datamatics, he was with Bearing Point, USA where he provided strategy consulting to large financial institutions.
Nishant has done his MBA in Finance with a double major in Business Strategy from the renowned Wharton Business School, USA. He has also been awarded the Golden Alumni Award from H.R. College, India from where he received his Bachelor’s Degree in Commerce.
Nishant is a member of the Mumbai Chapter of the Entrepreneurs Organization (EO) and Young President Organization (YPO).
Harsha Pai​
Chief Executive Officer
Harsha is responsible for the global strategic direction and creating a vision for success.
He has over 25 years of experience in the BPO, ITO & Consulting domain. His cross-industry experience spans diverse service lines, such as BI & Analytics, F&A, SCM, Customer Management Operations, etc. Prior to Datamatics, he was part of the Senior Leadership team in the Business Services division of HCL. In his career, he has held Leadership positions at top companies including WNS, Intelenet, Citicorp, HSBC etc.
Harsha is a Gold medallist in MBA from Somaiya Institute, Mumbai.
Raajiv K Sachdeva
Chief Operating Officer
Raajiv manages worldwide operations for all key service lines including Customer Acquisition & Retention Solutions, B2B Data Solutions, Business Research & Analysis, Corporate Finance & Accounting, Book Keeping & Taxation and Customer Experience Management.
He has over 20 years of industry knowledge in end-to-end Business Process Operations and consultative selling across the US, UK, Philippines and India. He has played a pivotal role in offshore delivery of multiple business units for large accounts, which has resulted in significant growth, revenue and market share. Raajiv has held leadership positions at Sitel, Affinity Express and Genpact.
Raajiv is a Commerce graduate from Kolkata University and has done an Organizational Leadership Management program from Harvard Business School.
Yogendra Kanodia
Chairman and Managing Director
Mr. Kanodia joined Datamatics Business Solutions Ltd (earlier known as Datamatics Financial Services Ltd.)Â in 1985, after spending over 10 years in leadership positions at Wipro and Parle with forte in Marketing and Corporate Management. Under his visionary leadership, the Company has been achieving significant growth in the global BPM space, and has become one of the market leaders in the Demand Generation and Sales Acceleration business.
He is a B.Tech from the Indian Institute of Technology (IIT) – Bombay, and also holds a Master’s in Business Administration from the Jamnalal Bajaj Institute of Management Studies (JBIMS), Mumbai.
Maneesh Garg
Sr. Vice President – Corporate Finance, Accounts & Legal
Maneesh heads the Corporate Finance function. He is responsible for overall Financial and Business Planning, Performance Monitoring, Financial Forecasting, Analysis, Taxation, Procurement and Cash Flow Management.
Maneesh has more than 13 years of experience in the Business Process Management industry. Prior to his present tenure, he has worked with Genpact, Aegis (Essar group enterprise) and Aditya Birla Minacs, where he handled several key financial functions including Corporate Strategy, Mergers & Acquisitions, Financial Planning and Analysis. During his tenure with Aegis, he played an important role in the divestment of US and Philippines business.
Maneesh is a qualified Chartered Accountant.
Ashish Gupta
Sr. Vice President – Finance & Accounts (BU)
Ashish heads the Finance & Accounts operations portfolio. He has overall 22 years of experience into managing various verticals under F&A including, Accounts Payable, Accounts Receivables, Treasury and Cash/ Bank Management, Report and Closing, Automation and Controls, Fixed Assets and Project Accounting. He is a seasoned Operations, Solutions & Transition leader with a proven track record to lead, motivate and manage large teams.
His last stint was with Ocwen Financial, prior to which he has worked with large organizations like Genpact, Igate, Oracle and American Express.
Ashish holds a Post-Graduation Diploma in Financial Management and is a MBA with specialization in Finance from IGNOU University.
Jayram Iyer
Vice President – Information Technology
Jayram heads the Information Technology function. He has over 25 years of rich experience in successfully directing and leading key initiatives for Business & Operational Transformation, IT Transformation, Solutions and Consulting, IT Infrastructure, Analytics & Automation across Customer Experience and Service domain for industry verticals.
His last stint was with Aegis Customer Support Services. Prior to which he has worked for organizations such as Conneqt Business Solutions (Formerly known as Tata Business Support Services), Hinduja Group and PCS Industries.
He is a Commerce Graduate from the University of Mumbai.
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