Overview
A global enterprise LMS provider had a CRM that was costing them more than it was worth — 27% missing fields, 14% duplicates, and SDRs wasting nearly a third of their day on manual data checks. Demand generation was inconsistent and pipeline was unpredictable.
DBSL stepped in with a structured program: full CRM cleansing, enrichment of 5,000 enterprise accounts with verified buying group intelligence, and a blended content syndication and email campaign. The result was a 91% clean CRM, 1,150 new qualified leads in 90 days, and a 42% jump in conversion rate.
