AI is giving go-to-market teams a steady stream of buying signals. The results come from people who add context and judgment to each one.
In this episode of Demand Dialogues, Gautam Gupta, Senior Vice President at Datamatics Business Solutions, sits down with Lara Shackelford, CEO of Hawksmoor.ai. They discuss how B2B teams turn AI-powered signals into timely outreach and where people add the most value.
Here is what we unpack:
- How go-to-market teams turn AI-powered signals into timely, targeted outreach
- Why sales and marketing work best as one revenue team
- Where human judgment stays in the loop
- How the go-to-market team and its skills evolve over the next three to five years
Voices Behind the Vision: Meet Our Host and Guest
Lara Shackelford
CEO, Hawksmoor.ai
Lara Shackelford is the CEO of Hawksmoor.ai, which builds AI-native go-to-market strategy, orchestration, and systems for B2B companies. She brings 30 years of go-to-market leadership at Oracle, Microsoft, and Intel, and holds a postgraduate diploma in AI from the University of Oxford. Lara has been named a LinkedIn Top Voice in AI and a Top 100 CMO by DiversityFirst. She helps executive teams apply AI where it creates measurable revenue impact.
Gautam Gupta
Senior Vice President, Business Development & Client Services, Datamatics Business Solutions
Gautam Gupta comes with 25+ years of experience in Outsourcing (BPO), IT, and Hospitality. He has managed some of the largest global client relationships across the US, UK, Western Europe, APAC, and ANZ, delivering growth for multiple brands. He has deep expertise in account management, customer success, transitions, consulting, multi-shore delivery, and large bid management across industries. He is known for building long-term alliances, driving strategic initiatives, and leading high-impact client engagements.
