A global IT security leader needed to engage IT decision-makers at SMB and mid-market firms across North America — specifically through channels that could drive higher 1:1 engagement rather than passive outreach. Their challenge was finding a bespoke lead-generation partner who could deliver both a qualified audience and meaningful live interaction.

DBSL proposed and executed a targeted webinar program, reaching IT professionals with full contact information and gathering live intent signals through 1:1 Q&A chat. Approximately 95% of targeted users were from North America. The program delivered 123 qualified leads with a 61% live audience attendance rate — well above industry benchmarks for webinar engagement.

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