Overview
The B2B procurement arm of the world’s largest eCommerce platform needed to reach senior decision-makers — Director level and above — across procurement, supply chain, and finance functions at large enterprises globally. Conventional demand generation wasn’t scaling, target accounts were out of reach, and lead quality was inconsistent.
DBSL designed and executed a multi-channel content syndication program powered by AI-enabled real-time lead validation, verified Target Account Lists, and localized delivery across three regions. In 16 months, we delivered 112,091 qualified leads with 100% compliance against all targeting and validation criteria — and the program expanded based on delivery consistency and client satisfaction.