Overview
The B2B procurement arm of the world’s largest eCommerce platform needed to reach senior decision-makers — Director level and above — across procurement, supply chain, and finance functions at large enterprises globally.
Conventional demand generation wasn’t scaling, accounts were out of reach, and lead quality was inconsistent.
DBSL designed and executed a multi-channel content syndication program powered by AI-enabled real-time lead validation, verified Target Account Lists, and localized delivery across three regions.
In 16 months, we delivered 112,091 qualified leads with 100% compliance against all targeting and validation criteria. And the program expanded due to delivery consistency and client satisfaction.
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