Case Study

Integrated Marketing Support Delivering 37K leads per quarter for the Largest Technology Community

Client Situation

  • Provide a wide spectrum of services ranging from analytics for intent based marketing, content management for campaign effectiveness.
  • Drive the efficiency and effectiveness of lead generation programs in a compliant and cost effective manner
  • Optimize campaigns against targets and monetizing the client’s investment

Solution

  • Virtual captive model as an extension to the onshore team
  • Dedicated 100+ FTEs for a flexible business mix providing BANT, Email, Inbound/Outbound, Hybrid
  • Multi-lingual/multi-geo campaign support across NA, Europe and other geos
  • Provided GDPR compliant opt-in database and leads protect data and assure user privacy
  • Improved accuracy, zero errors. Quality attained ~99%
  • Avg. number of leads delivered each quarter – 37,000+

Share this Case Study

Share on linkedin
Share on twitter
Share on facebook
Share on whatsapp
Share on email
Share on print

Talk to our experts

We respect your data, please read our privacy policy and terms of use to understand our views and practices regarding how we protect and treat your personal data.

Subscribe to our Newsletter

Horizon Logo

Download Now

If your download does not start automatically