Client Situation
- Provide a wide spectrum of services ranging from analytics for intent based marketing, content management for campaign effectiveness.
- Drive the efficiency and effectiveness of lead generation programs in a compliant and cost effective manner
- Optimize campaigns against targets and monetizing the client’s investment
Solution
- Virtual captive model as an extension to the onshore team
- Dedicated 100+ FTEs for a flexible business mix providing BANT, Email, Inbound/Outbound, Hybrid
- Multi-lingual/multi-geo campaign support across NA, Europe and other geos
- Provided GDPR compliant opt-in database and leads protect data and assure user privacy
- Improved accuracy, zero errors. Quality attained ~99%
- Avg. number of leads delivered each quarter – 37,000+
