Case Study

Integrated Marketing Support Delivering 37K leads per quarter for the Largest Technology Community

Client Situation

  • Provide a wide spectrum of services ranging from analytics for intent based marketing, content management for campaign effectiveness.
  • Drive the efficiency and effectiveness of lead generation programs in a compliant and cost effective manner
  • Optimize campaigns against targets and monetizing the client’s investment


  • Virtual captive model as an extension to the onshore team
  • Dedicated 100+ FTEs for a flexible business mix providing BANT, Email, Inbound/Outbound, Hybrid
  • Multi-lingual/multi-geo campaign support across NA, Europe and other geos
  • Provided GDPR compliant opt-in database and leads protect data and assure user privacy
  • Improved accuracy, zero errors. Quality attained ~99%
  • Avg. number of leads delivered each quarter – 37,000+

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