Client Situation
An American multi-national data Storage Company desired to increase proximity with the prospects and convert them into customers. From the former vendor, the client had received a list of specific accounts, which need to be BANT qualified to generate 650 leads in crunched timelines of 70 days.
Solution
- Defined BANT qualification criteria for every prospect account
- Performed quality checks at each step to deliver ‘First Time Right’ database output
- Historical volume analysis to target critical time zones with the right set of individuals
- Shared best practice and smart incentive plans to maximize conversions and leads
- Accurate BANT qualified leads generated a higher percentage of the sale
- Achieved higher Contactability with prospects
