Case Study

A Fine Blend of Database and Product Delivery Model Empowered Software Company to Expand Business Boundaries

Client Situation

  • The client desired to explore untapped opportunities in the US market
  • Accelerate the speed-to-market
  • Needed to get market feedback on value proposition


  • Initiated outreach program within a week of project initiation
  • Leveraged extensive database to categorize target accounts into similar groups of agency heads, underwriters, IT leads and other significant titles
  • Successful lead nurture program through email campaign and telephonic connects

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