Client Situation
- The client desired to explore untapped opportunities in the US market
- Accelerate the speed-to-market
- Needed to get market feedback on value proposition
Highlights
- Initiated outreach program within a week of project initiation
- Leveraged extensive database to categorize target accounts into similar groups of agency heads, underwriters, IT leads and other significant titles
- Successful lead nurture program through email campaign and telephonic connects
