Case Study

A Canadian software company expanded its footprint in the US market with increased speed-to-market

Client Situation  

 A Canadian software solutions company wanted to explore the untapped opportunities in the US market by expanding the business reach while improving the speed-to-market. To accomplish the same, the client required a support partner who could create an outreach program and help to gain market feedback on the value proposition. 


  • Started off outreach program within a week of project launch 
  • Leveraged comprehensive database to segregate key accounts 
  • Segmented accounts in relevant groups by listing them under titles such as underwriters, agency heads, IT leads etc 
  • Blended database to create a delivery model 
  • Executed lead nurture program through telephonic and email campaigns 
  • Acquired valuable feedback for accurate product positioning, resulting in elevated speed-to-market 

Share this Case Study

Talk to our experts


Subscribe to our Newsletter

Horizon Logo

Download Now

If your download does not start automatically


Thank you for your interest.

We have received your request. We will have someone from our team reach out to you at the earliest.

Thank you!

You’ve been added to our Horizon mailing list. You are now among the first ones to read all about our new offerings and BPM industry insights.