Client Situation
A Canadian software solutions company wanted to explore the untapped opportunities in the US market by expanding the business reach while improving the speed-to-market. To accomplish the same, the client required a support partner who could create an outreach program and help to gain market feedback on the value proposition.
Solution
- Started off outreach program within a week of project launch
- Leveraged comprehensive database to segregate key accounts
- Segmented accounts in relevant groups by listing them under titles such as underwriters, agency heads, IT leads etc
- Blended database to create a delivery model
- Executed lead nurture program through telephonic and email campaigns
- Acquired valuable feedback for accurate product positioning, resulting in elevated speed-to-market
