Case Study

A Canadian software company expanded its footprint in the US market with increased speed-to-market

Client Situation  

 A Canadian software solutions company wanted to explore the untapped opportunities in the US market by expanding the business reach while improving the speed-to-market. To accomplish the same, the client required a support partner who could create an outreach program and help to gain market feedback on the value proposition. 

Solution  

  • Started off outreach program within a week of project launch 
  • Leveraged comprehensive database to segregate key accounts 
  • Segmented accounts in relevant groups by listing them under titles such as underwriters, agency heads, IT leads etc 
  • Blended database to create a delivery model 
  • Executed lead nurture program through telephonic and email campaigns 
  • Acquired valuable feedback for accurate product positioning, resulting in elevated speed-to-market 

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