Case Study

360° marketing guaranteed 40% increase in audience registrations for an events company.

Client Objectives

  • Improve brand reach and thought leadership through events
  • Needed a cost-efficient audience generation program
  • Accelerate & increase delegate participation through multi-channel audience acquisition strategy
  • Deliver maximum event ROI

Solution & Business Impact

  • Defined and identified the target group of ideal customer profiles; database mining, database/account profiling and validation
  • Multi-channel and personalized outreach through outbound, inbound and digital channels to ‘PULL’ prospects
  • Primary interest detection, lead qualification and audience registration through email and telemarketing campaign
  • Response management and helpdesk management for audience on-boarding
  • Registered 700+ delegates as per stated deliverables
  • Client registered 40% increase in registrations as a result of quality data profiling

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