Client Objectives
- Improve brand reach and thought leadership through events
- Needed a cost-efficient audience generation program
- Accelerate & increase delegate participation through multi-channel audience acquisition strategy
- Deliver maximum event ROI
Solution & Business Impact
- Defined and identified the target group of ideal customer profiles; database mining, database/account profiling and validation
- Multi-channel and personalized outreach through outbound, inbound and digital channels to ‘PULL’ prospects
- Primary interest detection, lead qualification and audience registration through email and telemarketing campaign
- Response management and helpdesk management for audience on-boarding
- Registered 700+ delegates as per stated deliverables
- Client registered 40% increase in registrations as a result of quality data profiling
